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Early Childhood Nutrition Plan
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The First 1000 Days Early Childhood Nutrition Plan
BYHEALTH and UNICEF launched a partnership in Zhuhai in 2020 to help improve children nutrition in the first 1,000 days of life. BYHEALTH donated more than RMB10 million to support UNICEF in strengthening infant and young child feeding practices and improving the policy and social environment in China from 2020 to 2022.
Children’s nutrition in China has improved significantly thanks to rapid economic development and enormous investment by the government in child nutrition programmes. However, persistent challenges include weak access to and availability of skilled support for parents feeding infants and young children, and the absence of parents in children's upbringing due to employment circumstances.As indicated by An Atlas of Social Indicators in 2018 jointly released by the National Working Committee on Women and Children, the National Bureau of Statistics and UNICEF, only 52.5% of infants and young children aged 6-23 months in China met the WHO’s criteria for minimal food diversity in their dietary intake. Salient issues such as a low breastfeeding rate, improper infant and young child feeding practices as well as social norms have resulted in increasingly higher rates of children being overweight or obese.
Early childhood refers to the 1,000 days from the fetal period to the age of 24 months, which is called the “window of opportunity” in a person’s life. Studies have shown that nutritional interventions early in life have long-term benefits for growth and development, including improved health among adolescents and prevention of chronic diseases among adults. With the financial support of BYHEALTH, UNICEF and its partners will establish training centres for infant and young child feeding counselling, trainings for community health workers and community volunteers, and this will be rolled out to the whole country in the next three years. The programme will build up skilled human resources to deliver nutrition counselling and services for breastfeeding and complementary feeding throughout pregnancy, child birth and early childhood, and develop a circle of sustainable nutrition support.